When I work on a publicity campaign, I view my objective as twofold: to persuade someone to buy the author’s book—as opposed to all the other books competing for attention—and, more essentially, to speed up that sale and persuade her to do it now. In order to achieve this, an author needs that ever-elusive buzz. But what exactly is buzz, where does it come from, and how do you get it?The article, by Lauren Cerand, describes her gradual move to using social media to promote literary work.
Tuesday, April 26, 2011
Social Media and Authors
From the article Social Media for Authors, in the latest issue of Poets and Writers: