Thursday, March 17, 2011

NY Times Makes a Move for Subscribers

My faithful news site, The New York Times online, is making its move once again to charge for its content.  It looks like it might cost about $4 per week, which will cause me a little worry.  They're trying out a model in Canada first, then moving to require subscriptions for people who want full access to their online stories.

Here's the deal--you'll be able to read 20 articles (or slide shows, videos, etc.) per month.  Beyond that, and they'll ask you to pay up.

It's a risky move, but they're the champs at offering good content, and there's a desire for that content these days, with the situations in Japan, Africa, the Middle East, and the US.  That demand might be able to drive up their subscriber numbers.  I hope so.  More subscribers means lower fees, right?  Especially for digital content, the cost of offering it to 1000 readers is virtually the same as offering it to 1,000,000.

It's a move they need to make to survive.  And they need to survive.

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