Friday, February 11, 2011

Some Questions to Consider About Newspapers

As you're reading and considering the material in chapter 4 of the Media Now textbook, you might consider these questions:

  1. What, if anything, can newspapers do to recapture young readers?  Many papers have gone to free distribution and have provided other incentives to gain new readers.  Will these incentives work?  Keep in mind that some research indicates that many young Americans won't read a newspaper even if it's free.
  2. Newspapers are adopting a strategy of convergence--disseminating news over the Internet, television, cell phones, and other media--at the same time that many newspapers are reducing their distribution to just a few days a week.  Will readers pay for it?  Will convergence help?  Is the problem with newspapers the medium (paper vs. online) or the content (how they define and report news)--or a little of both.  
  3. What are the environmental implications of newspapers vs. online media?  

No comments:

Post a Comment