We've been publishing a literary magazine at DSU for a number of years, and last year we began experimenting with some options for putting the magazine online. We've tried the web page approach, and now we're aiming for a more mobile, more friendly document. We're not there yet, but we're making progress, as is shown in the document we've worked up and are testing on Scribd and Issuu.
Or embedding, as here:
New Tricks 2010
I like the way it looks here, but you'll note that the page numbers aren't right.